The following policy applies to butterflybooks.in and any other site owned and/or operated by or on behalf of Butterfly Books, or any of its subsidiaries, that states that it is governed by this Privacy Policy and/or links to this Privacy Policy (the sites and entities collectively referred to herein as "butterflybooks.net" and/or "Butterfly Books" respectively).

Butterfly Books is committed to protecting the privacy and security of its online visitors. This policy statement provides our visitors (e.g., parents, teachers, librarians, and children) with an overview of the measures we have taken to provide a safe online environment.

This Privacy Policy applies to our online practices only, except the Opt-Out procedure below also applies to our offline collection of personal information.



FOR PARENTS AND GUARDIANS

There are many activities on the Butterfly Books site that children can participate in and enjoy without having to share personally identifiable information.

For those activities that require personally identifiable information, such as contests and sweepstakes, in compliance with the Federal Trade Commission's Children's Online Privacy Protection Act, Butterfly Books will not condition a child's participation in an activity on that child disclosing more personally identifiable information than is reasonably necessary to administer the activity. For certain online activities, we may require verifiable parental consent before collecting or using personally identifiable information from children under the age of 18. With these activities, Butterfly Books will notify the respective parent of our privacy policy and obtain verifiable parental consent before collecting personally identifiable information from the child, unless we collect only the child's name and online contact information to: (1) obtain parental consent or provide parents with notice (2) respond directly on a one-time basis to a child's specific request (3) respond more than once to a child's specific request along with providing parental notice of such use (4) protect the safety of a child or (5) comply with legal requirements. When we provide parents with notice and/or seek consent, we also give parents the ability to let us know if they do not want any further use made of the personally identifiable information we have collected from their child. Parents can request to review or have d their child's personally identifiable information from Butterfly Books's records, and refuse to permit further use of a child's personally identifiable information by writing to us at: Butterfly Books, 83/C, Hansraj Pragji Bldg, Off Dr E Moses Rd, Worli, Mumbai 400018. INDIA. Re: Parent's Request for Information. Parents can also print, complete and return this letter to the specified address.

Unless we indicate otherwise and obtain prior parental consent, personally identifiable information collected from children under the age of 18 will be used solely by Butterfly Books, co-operators of any customized features on our site such as Butterfly Books's agents for internal purposes and will not be sold or otherwise transferred to third parties.

It is Butterfly Books's policy never to post on its site more than a child's first name, first initial of last name, state, and age or grade.

FOR KIDS

Remember to be smart online. Do not give out your full name, e-mail address, home address, telephone number or any other personal information that would enable someone to contact you either online or offline, without first asking your parent or guardian for permission. Sometimes on our Butterfly Books site we will ask you for your first name and e-mail address along with your parents' e-mail address. We do this so that we can contact your parents to let them know that you have communicated with us, and that we have collected this information from you.

NON-PERSONALLY IDENTIFIABLE INFORMATION AND THE USE OF COOKIE TECHNOLOGY

We collect non-personally identifiable information through the use of a software technology called "cookies," and through our visitors' voluntary submissions to us and/or upon our request. By non-personally identifiable information, we are referring to information about our visitors' browsers (e.g., Netscape Navigator or Internet Explorer), operating systems (e.g., Windows or Macintosh), Internet service providers (e.g., AOL or NET.COM) and other similar information which we track in aggregate form. We also collect the following non-personally identifiable information in connection with content submissions, games, classrooms, and bulletin boards: first name only and first initial of last name, state, age, and grade. The non-personally identifiable information that we track is anonymous and will never be identified with or lead us back to any of our visitors.

Cookie technology helps us to know how many people visit us and where visitors go on our site. Cookies are small bits of information we send to your computer. Among other things, this non-personally identifiable information allows us to know which areas are favorites, which areas need a bit of improvement, or what technologies and Internet services are being used by our visitors so that we may continually improve our visitors' online experiences.

USE OF IP ADDRESSES

We collect IP addresses to obtain aggregate information on the use of butterflybooks.in. An IP address is a number assigned to your computer by a Web server when you're on the Web. When you are on our site, we have a back-end server that logs your computer's IP address. We only use the information we find out from tracking IP addresses in the aggregate, such as how many users entered a specific area of our site, and not to track a specific IP address to identify an individual user. However, we may use such information to identify a user if we feel that there are or may be safety and/or security issues or to comply with legal requirements.

THIRD-PARTY SERVERS

We use third-party companies to serve ads when you visit our Web site and to monitor traffic to our Web site. These companies may (via cookies, gifs or otherwise) use aggregate information (not including your name, address, e-mail address, telephone number, or any other personally identifiable information) about your visits to this and other Web sites in order to provide us with data about our site and/or to provide advertisements about goods and services of interest to you.

SECURITY

Butterfly Books ensures that all personally and non-personally identifiable information that it receives via the Internet is secure against unauthorized access. This information is kept in a safe and secure system isolated from direct connection to the Internet. This means that no eyes but ours will ever see the information that our visitors send to us, unless we indicate otherwise. We will give out personal information as required by law, for example to comply with a court order or subpoena or to assist in criminal investigations. We may also give out personal information when we deem it advisable in order to protect the safety and security of our sites and visitors to our sites.

Why are we so safe? Butterfly Books uses secure server software over a Secure Socket Layer (SSL) line to protect your credit card information. (We use HDFC Bank Payment Gateway). It encrypts all of your personal and credit card information so that this information cannot be read as it travels to our ordering system, and once it is received, it is stored in a location not accessible via the Internet.

LINKS TO OTHER SITES

Visitors will find links from butterflybooks.in to independently owned, controlled and/or managed World Wide Web or Internet sites whose content we have found of possible interest to our visitors. In many cases, but not always, the links represent cooperative projects or mutual links established with the organizations connected with these sites. While we initially visit these sites to which we directly link, please note that we do not monitor or control the content that appears on these sites and such content may be constantly changing. We recommend that children check with their parents or teachers before clicking off to any new sites, and we encourage all end users of butterflybooks.in to read the privacy policies of all linked sites before navigating through them.

Please note that we may revise our above policy without notice to users as the content on our sites continues to change and we will post all such material changes on this Privacy Policy.

We hope that you enjoy exploring our sites.